Farzana Suri
Farzana Suri strengthened leadership coaching enrollments through authority content, webinar funnels, Meta Ads, retargeting campaigns, and automated consultation booking systems targeting professionals and corporate audiences.
Client and context
- Client
- Farzana Suri
- Industry
- Professional Services
- Sector
- Leadership coaching
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Positioned brand as leadership & transformation coach for professionals
Business challenge
The problem the business needed to solve.
- Niche audience (leadership & life coaching) with low awareness
- Difficulty in reaching corporate and professional clients
- Low engagement and conversion from generic marketing
- Lack of structured digital funnel
Strategy and execution
Strategy
- Positioned brand as leadership & transformation coach for professionals
- Focused on authority building through content and speaking positioning
- Implemented webinar + consultation funnel
- Targeted corporate professionals and decision-makers
Execution
- Created content focused on leadership, mindset, and transformation
- Designed landing page for coaching programs and sessions
- Ran Meta Ads targeting professionals and corporate audience
- Implemented retargeting for warm leads
- Built lead nurturing system via WhatsApp/email
Documented outcome
600–630
Qualified leads per month
₹150–350
Cost per lead
- 600–630 qualified leads/month
- CPL: ₹150–₹350
- Increased engagement from target audience
- Higher conversion into coaching programs
- Stronger authority positioning
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
Explore service →More results
More case studies.
High-ticket coaching
Saurabh Kaushik
Saurabh Kaushik scaled high-ticket coaching lead generation through authority content, premium funnels, Meta Ads, lead qualification systems, and conversion-focused strategy call automation.
190–200
Qualified leads per month
₹800–3,000
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →
Personal branding coach
Poornima Kotak
Poornima Kotak grew coaching enrollments through personal branding, webinar funnels, Meta Ads, storytelling content, retargeting campaigns, and automated lead nurturing systems.
200–250
Qualified leads per month
₹100–300
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →
Business coaching
Umang Ratani
Consultation-focused funnels, campaigns and follow-up systems for a business coaching practice.
150–190
Qualified leads per month
₹150–400
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →Start a conversation
Let’s Build Your Next Stage of Growth.
Tell us where you want to go. We’ll help identify the capabilities and systems needed to move forward.
