Poornima Kotak
Poornima Kotak grew coaching enrollments through personal branding, webinar funnels, Meta Ads, storytelling content, retargeting campaigns, and automated lead nurturing systems.
Client and context
- Client
- Poornima Kotak
- Industry
- Professional Services
- Sector
- Personal branding coach
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Positioned brand as transformation & mindset expert
Business challenge
The problem the business needed to solve.
- Low visibility in a competitive life coaching space
- Difficulty in building trust with new audience
- Inconsistent lead generation
- Low conversion due to lack of structured funnel
Strategy and execution
Strategy
- Positioned brand as transformation & mindset expert
- Focused on emotional storytelling and personal branding
- Built webinar/workshop funnel for trust building
- Implemented content + ads combination for growth
Execution
- Created short-form videos (reels) focused on pain points and transformation stories
- Developed landing page for webinar/workshop registration
- Ran Meta Ads targeting personal growth audience
- Implemented WhatsApp/email nurturing system
- Used retargeting campaigns to convert interested users
- Structured call booking system post-webinar
Documented outcome
200–250
Qualified leads per month
₹100–300
Cost per lead
- 200–250 leads/month
- CPL: ₹100–₹300
- Increased webinar attendance
- Improved trust and audience engagement
- Higher conversion into paid coaching programs
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
Explore service →More results
More case studies.
High-ticket coaching
Saurabh Kaushik
Saurabh Kaushik scaled high-ticket coaching lead generation through authority content, premium funnels, Meta Ads, lead qualification systems, and conversion-focused strategy call automation.
190–200
Qualified leads per month
₹800–3,000
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →
Business coaching
Umang Ratani
Consultation-focused funnels, campaigns and follow-up systems for a business coaching practice.
150–190
Qualified leads per month
₹150–400
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →
Leadership coaching
Farzana Suri
Farzana Suri strengthened leadership coaching enrollments through authority content, webinar funnels, Meta Ads, retargeting campaigns, and automated consultation booking systems targeting professionals and corporate audiences.
600–630
Qualified leads per month
₹150–350
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →Start a conversation
Let’s Build Your Next Stage of Growth.
Tell us where you want to go. We’ll help identify the capabilities and systems needed to move forward.
