Lead generation · Performance Marketing
Soyelicious
Campaigns generating qualified B2B leads for franchise expansion.
Capability 01 — Performance Marketing
Paid media managed against pipeline and revenue.
Paid search, paid social and programmatic campaigns planned, tracked and optimised against the outcomes your business actually measures.
Google AdsMeta AdsLinkedIn AdsROAS reporting
The business challenge
Budgets reported on clicks, not pipeline
Platform dashboards show impressions and clicks, while leadership needs to know which spend creates qualified opportunities and revenue.
01
Tracking gaps
Conversions are not connected to the CRM, so optimisation relies on partial data.
02
Fragmented channels
Search, social and programmatic are run separately with no shared plan.
03
Unclear return
Return on ad spend is difficult to compare across campaigns and channels.
What we deliver
Performance Marketing, end to end.
01
Paid search
Google Ads search and shopping campaigns structured around intent.
02
Paid social
Meta and LinkedIn campaigns built for awareness, demand and conversion.
03
Programmatic
Display and video placements planned against audience and reach goals.
04
Conversion tracking
Tags, events and CRM connections so performance reflects real outcomes.
05
Creative testing
Structured testing of messages, formats and landing pages.
06
ROAS reporting
Reporting against pipeline, revenue, cost per qualified opportunity and ROAS.
Our approach
How we typically work.
An illustrative approach. Every engagement is scoped to the business.
01
Audit & tracking
Review accounts, audiences and measurement; fix tracking gaps first.
02
Campaign architecture
Structure campaigns by intent, audience and business priority.
03
Launch & test
Roll out campaigns with a deliberate creative and landing-page testing plan.
04
Optimise
Shift budget towards what creates qualified pipeline and revenue.
In practice
Measured against the numbers that matter.
Reporting excerpts from Brand Miz campaign work, shown with client identities withheld.
Related work
Work connected to this capability.
Content + paid media · Performance Marketing
Cric Live News
Content writing and improved traffic through ads.
Student acquisition · Performance Marketing
Millennium Olympiad Foundation
Qualified student leads for Olympiad programmes.
Results from the field
Performance Marketing in practice.
Paid search, paid social and retargeting programmes, with results as reported for each client.
Jewellery
Lazuli India
Brand Miz helped Lazuli India scale jewelry sales through Meta Ads, premium creatives, retargeting funnels, conversion optimization, and lifestyle-driven performance marketing strategies.
7×
Increase in revenue
3–5×
ROAS improvement
Performance Marketing · Customer Acquisition · SEO & Content
Read case study →
Hospital
Primus Hospital
Executed Google Ads and local SEO strategies for Primus Hospital, increasing patient inquiries through treatment-focused campaigns, optimized GMB, and conversion-driven landing pages.
500–600
Patient inquiries per month
₹150–400
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →
Lending · Branch campaigns
Bajaj Finserv
Executed hyperlocal Google and Meta campaigns for Bajaj Finserv Muzaffarpur Branch, generating qualified loan leads and improving branch-level conversions.
400–450
Qualified leads per month
₹60–80
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →View all case studies
Figures as reported in the Brand Miz Results document (company materials) for specific past campaigns. They are not a guarantee of future performance.
Related capabilities
Often combined with performance marketing.
03
Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Lead generationFunnelsCRM integration
Explore service
02
Growth Consulting
Growth strategy, digital transformation roadmaps and go-to-market planning for scaling organisations.
Growth strategyDigital transformationGTM planning
Explore service
04
Web & Mobile Applications
Corporate websites, commerce platforms, customer portals and iOS and Android applications.
Web platformsiOS & AndroidCommercePortals
Explore service
FAQ
Questions we are often asked.
We plan and manage paid search, paid social and programmatic campaigns, including Google Ads, Meta Ads and LinkedIn Ads.
Against business outcomes — qualified opportunities, pipeline, revenue, cost per qualified opportunity and ROAS — not impressions and clicks alone.
Yes. We audit and fix tags, events and offline conversions first, so optimisation is based on complete data.
Yes, where your CRM allows it. Leads and conversions can flow both ways so campaigns optimise towards qualified opportunities.
Start a conversation
Let’s talk about performance marketing.
Tell us where you want to go. We’ll help identify the capabilities and systems needed to move forward.
