Bajaj Finserv
Executed hyperlocal Google and Meta campaigns for Bajaj Finserv Muzaffarpur Branch, generating qualified loan leads and improving branch-level conversions.
Client and context
- Client
- Bajaj Finserv
- Industry
- Finance
- Sector
- Lending · Branch campaigns
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Implemented location-based Meta + Google Ads campaigns
Business challenge
The problem the business needed to solve.
- High volume of unqualified loan inquiries from broad targeting
- Low conversion rate due to lack of intent filtering
- Dependence on offline walk-ins and third-party aggregators
- Limited localized digital presence for branch-level targeting
Strategy and execution
Strategy
- Implemented location-based Meta + Google Ads campaigns
- Built service-specific landing pages (personal loan, business loan, EMI finance)
- Created hyperlocal targeting strategy for Muzaffarpur audience
- Integrated lead qualification forms to filter serious applicants
Execution
- Ran Google Search Ads targeting high-intent keywords (loan near me, instant loan Muzaffarpur)
- Deployed Meta lead generation campaigns for quick inquiries
- Designed conversion-focused landing pages with trust elements (brand authority, approvals, testimonials)
- Set up retargeting campaigns for website visitors and dropoffs
Documented outcome
400–450
Qualified leads per month
₹60–80
Cost per lead
- 400–450 qualified leads/month (localized targeting)
- CPL: ₹60–₹80
- Higher approval-ready leads due to filtering Improved branch-level conversions
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
Explore service →More results
More case studies.
B2B fintech
Mynd Fintech
Executed LinkedIn and Google Ads campaigns for Mynd FinTech (Mynd Fin), generating high quality enterprise finance leads and improving B2B conversions.
500–550
Qualified leads per month
₹80–200
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →
Financial advisory
VP & Associates
Executed Meta and Google Ads campaigns for VP & Associates, generating consistent qualified leads through trust-focused landing pages and localized targeting.
200–230
Qualified leads per month
₹30–45
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →
Small finance bank
Shivalik Small Finance Bank
Meta and Google Ads with trust-focused landing pages to grow enquiries for fixed deposits, accounts and MSME loans.
80–140
Qualified leads per month
₹200–500
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →Start a conversation
Let’s Build Your Next Stage of Growth.
Tell us where you want to go. We’ll help identify the capabilities and systems needed to move forward.
