Shivalik Small Finance Bank
Meta and Google Ads with trust-focused landing pages to grow enquiries for fixed deposits, accounts and MSME loans.
Client and context
- Client
- Shivalik Small Finance Bank
- Industry
- Finance
- Sector
- Small finance bank
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Positioned brand as secure, modern, and customer-centric bank
Business challenge
The problem the business needed to solve.
- Low digital visibility compared to larger banks
- Difficulty in building trust for financial products online
- Low engagement for savings accounts, FD, and MSME products
- Fragmented marketing without a clear acquisition funnel
Strategy and execution
Strategy
- Positioned brand as secure, modern, and customer-centric bank
- Implemented Google Ads for high-intent financial searches
- Created educational + trust-building content strategy
- Built landing pages for each product (FD, savings, MSME loans)
Execution
- Launched Search campaigns for banking keywords (FD rates, small finance bank, MSME loans)
- Created display + retargeting campaigns for awareness + recall
- Developed content campaigns explaining financial products
- Optimized landing pages with trust badges, RBI compliance messaging, and clear CTAs
- Implemented lead capture + nurturing system via email and WhatsApp
Documented outcome
80–140
Qualified leads per month
₹200–500
Cost per lead
- 80–140 qualified leads/month
- CPL: ₹200–₹500
- Improved brand trust and recognition
- Increased product inquiries (FDs, accounts, MSME loans)
- Stronger digital positioning against competitors
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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