VP & Associates
Executed Meta and Google Ads campaigns for VP & Associates, generating consistent qualified leads through trust-focused landing pages and localized targeting.
Client and context
- Client
- VP & Associates
- Industry
- Finance
- Sector
- Financial advisory
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Empowering Your
Business challenge
The problem the business needed to solve.
- VP ASSOCIATES
- Low online visibility and brand awareness
- Heavy reliance on referrals and offline network
- Unstructured lead flow with inconsistent inquiries
- Lack of trust signals on digital platforms
- Customer Rating based on 450 reviews
Strategy and execution
Strategy
- Empowering Your
- Built strong digital presence with trust-based positioning
- Implemented Meta + Google Ads for lead generation
- Created service-specific landing pages (loan, advisory, insurance)
- Focused on local targeting + authority building
- 5.0
Execution
- Launched Meta Ads campaigns for quick lead capture
- Ran Google Ads for high-intent search queries
- Financial Future with Expert
- Guidance
- Get Started
- Contact us
- Designed simple, conversion-focused landing pages
- Added testimonials, client proof, and service clarity
- Set up retargeting campaigns for better conversions
- Implemented WhatsApp-based follow-up system
Documented outcome
200–230
Qualified leads per month
₹30–45
Cost per lead
- 200–230 qualified leads/month
- CPL: ₹30–₹45
- Improved trust and online credibility
- Higher conversion rate due to faster follow-up
- Consistent and scalable lead generation system
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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