Mynd Fintech
Executed LinkedIn and Google Ads campaigns for Mynd FinTech (Mynd Fin), generating high quality enterprise finance leads and improving B2B conversions.
Client and context
- Client
- Mynd Fintech
- Industry
- Finance
- Sector
- B2B fintech
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Focused on B2B targeting (CFOs, finance teams, enterprises)
Business challenge
The problem the business needed to solve.
- Niche B2B financial services with limited awareness
- Difficulty in generating high-quality corporate leads
- Long sales cycle with low inbound pipeline
- Lack of structured digital lead generation system
Strategy and execution
Strategy
- Focused on B2B targeting (CFOs, finance teams, enterprises)
- Implemented LinkedIn + Google Ads strategy for intent + authority
- Created high-conversion landing pages for solutions (invoice discounting, supply chain finance)
- Built thought-leadership content positioning
Execution
- Ran Google Search Ads targeting enterprise finance keywords
- Used LinkedIn Ads for decision-maker targeting
- Developed case-based landing pages showcasing business outcomes
- Implemented retargeting for website visitors and engaged users
- Created lead nurturing system (email sequences + followups)
Documented outcome
500–550
Qualified leads per month
₹80–200
Cost per lead
- 500–550 high-quality B2B leads/month
- CPL: ₹80–₹200 (high-ticket segment)
- Increased inbound pipeline for enterprise deals
- Stronger positioning as fintech solution provider
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
Explore service →More results
More case studies.
Lending · Branch campaigns
Bajaj Finserv
Executed hyperlocal Google and Meta campaigns for Bajaj Finserv Muzaffarpur Branch, generating qualified loan leads and improving branch-level conversions.
400–450
Qualified leads per month
₹60–80
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →
Financial advisory
VP & Associates
Executed Meta and Google Ads campaigns for VP & Associates, generating consistent qualified leads through trust-focused landing pages and localized targeting.
200–230
Qualified leads per month
₹30–45
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →
Small finance bank
Shivalik Small Finance Bank
Meta and Google Ads with trust-focused landing pages to grow enquiries for fixed deposits, accounts and MSME loans.
80–140
Qualified leads per month
₹200–500
Cost per lead
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Read case study →Start a conversation
Let’s Build Your Next Stage of Growth.
Tell us where you want to go. We’ll help identify the capabilities and systems needed to move forward.
