Lazuli India
Brand Miz helped Lazuli India scale jewelry sales through Meta Ads, premium creatives, retargeting funnels, conversion optimization, and lifestyle-driven performance marketing strategies.
Client and context
- Client
- Lazuli India
- Industry
- D2C Brands
- Sector
- Jewellery
- Capabilities
- Performance Marketing · Customer Acquisition · SEO & Content
- Programme focus
- Positioned brand as premium yet affordable fashion jewelry
Business challenge
The problem the business needed to solve.
- High competition in jewelry and accessories market
- Low conversion rate despite website traffic
- Lack of strong creative strategy
- No structured funnel for scaling sales
Strategy and execution
Strategy
- Positioned brand as premium yet affordable fashion jewelry
- Focused on visual storytelling and lifestyle-based creatives
- Implemented Meta Ads for product discovery + conversion
- Built retargeting funnel for warm audience
Execution
- Created high-quality visual creatives (reels, product shots, lifestyle content)
- Launched Meta Ads campaigns targeting fashion-conscious audience
- Optimized product pages with better images, descriptions, and trust signals
- Implemented cart abandonment retargeting campaigns
- Used limited-time offers to increase urgency
- Scaled high-performing creatives
Documented outcome
7×
Increase in revenue
3–5×
ROAS improvement
- 7X increase in revenue
- ROAS improvement to 3–5X
- Higher website conversion rate
- Improved customer engagement
- Scalable performance marketing system
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03SEO & Content
Search visibility, technical SEO and content programmes, delivered within Performance Marketing.
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