Kyra Rose
Brand Miz helped Kyra Rose scale beauty sales through Meta Ads, UGC creatives, retargeting funnels, conversion optimization, and premium brand positioning.
Client and context
- Client
- Kyra Rose
- Industry
- D2C Brands
- Sector
- Beauty
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Positioned brand as premium beauty/lifestyle product
Business challenge
The problem the business needed to solve.
- Low digital visibility and awareness
- Limited sales from online channels
- Poor product positioning in competitive beauty segment
- No structured funnel for scaling
Strategy and execution
Strategy
- Positioned brand as premium beauty/lifestyle product
- Focused on UGC-based creatives and storytelling
- Implemented Meta Ads for direct conversions
- Built retargeting and repeat purchase system
Execution
- Ran Meta Ads campaigns targeting beauty-conscious audience
- Created UGC-style videos showcasing product usage and benefits
- Optimized website for mobile-first shopping experience
- Implemented retargeting campaigns for warm audience
- Introduced offer strategy for first-time buyers
- Scaled campaigns based on performance
Documented outcome
4×
Increase in sales
3–5×
ROAS improvement
- 4X increase in sales
- ROAS improvement to 3–5X
- Lower cost per acquisition
- Increased brand visibility
- Stronger customer retention
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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