Soyelicious
Brand Miz helped Soyelicious scale D2C sales through Meta Ads, Shopify optimization, UGC creatives, retargeting funnels, and health-focused brand positioning.
Client and context
- Client
- Soyelicious
- Industry
- D2C Brands
- Sector
- Health foods
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Positioned brand around healthy, protein-rich food products
Business challenge
The problem the business needed to solve.
- Low online sales despite presence on digital platforms
- Limited awareness in a competitive FMCG segment
- Weak product positioning and differentiation
- No structured performance marketing or retargeting system
Strategy and execution
Strategy
- Positioned brand around healthy, protein-rich food products
- Focused on D2C sales through Shopify + performance ads
- Implemented Meta Ads with health-focused messaging
- Built retargeting funnel for repeat engagement and purchase
Execution
- Launched Meta Ads campaigns targeting health-conscious audience
- Created UGC-style creatives showcasing product benefits and usage
- Optimized product pages with clear USP and nutritional value
- Implemented retargeting campaigns for website visitors and cart abandonments
- Introduced offer strategy (bundles, discounts)
- Continuous testing of creatives and audiences
Documented outcome
2×–3×
Increase in sales
2.5×–4×
ROAS improvement
- 2X–3X increase in sales
- ROAS improvement to 2.5–4X
- Reduced cost per purchase
- Increased repeat customers
- Stronger brand positioning in health segment
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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