Subtract
Brand Miz helped Subtract grow fashion sales through Meta Ads, UGC creatives, retargeting funnels, conversion optimization, and strong brand positioning strategies.
Client and context
- Client
- Subtract
- Industry
- D2C Brands
- Sector
- Fashion
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Focused on brand identity and unique product positioning
Business challenge
The problem the business needed to solve.
- Low brand awareness in crowded fashion market
- Poor conversion from paid traffic
- High ad spend with inconsistent results
- Weak differentiation in product messaging
Strategy and execution
Strategy
- Focused on brand identity and unique product positioning
- Implemented creative-led Meta Ads strategy
- Built funnel system for awareness
- → conversion → retention
- Optimized website for better user experience
Execution
- Launched Meta Ads campaigns with lifestyle and UGC creatives
- Created brand-focused content to improve recall and engagement
- Optimized product pages (images, reviews, descriptions)
- Implemented retargeting campaigns for engaged users
- Introduced offers and bundles for higher conversion
- Continuous testing and scaling
Documented outcome
2×–3×
Increased sales
2.5–4×
ROAS improvement
- 2X–3X growth in sales
- ROAS improvement to 2.5–4X
- Improved brand recognition
- Higher engagement and repeat purchases
- Consistent revenue growth
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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