Primus Hospital
Executed Google Ads and local SEO strategies for Primus Hospital, increasing patient inquiries through treatment-focused campaigns, optimized GMB, and conversion-driven landing pages.
Client and context
- Client
- Primus Hospital
- Industry
- Healthcare
- Sector
- Hospital
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Focused on treatment-based marketing (cardiology, orthopedics, etc.)
Business challenge
The problem the business needed to solve.
- High competition in hospital and healthcare services
- Low visibility for specific treatments and specialties
- Inconsistent patient inquiries
- Underutilized digital channels for patient acquisition
Strategy and execution
Strategy
- Focused on treatment-based marketing (cardiology, orthopedics, etc.)
- Implemented Google Ads for high-intent healthcare searches
- Optimized Google My Business for local discovery
- Built service-specific landing pages for patient conversion
Execution
- Launched Search Ads targeting “hospital near me” and treatment-based keywords
- Optimized GMB profile with reviews, services, and regular updates
- Designed conversion-focused landing pages with doctor profiles and trust signals
- Integrated call, WhatsApp, and appointment booking system
- Set up retargeting campaigns for undecided users
Documented outcome
500–600
Patient inquiries per month
₹150–400
Cost per lead
- 500–600 patient inquiries/month
- CPL: ₹150–₹400
- Improved local visibility on Google Maps
- Higher appointment booking rate
- Stronger brand trust and credibility
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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