Kamal Medtech
Executed Google Ads and SEO strategies for Kamal Medtech, generating qualified B2B inquiries from hospitals, clinics, and distributors through optimized product-focused lead systems.
Client and context
- Client
- Kamal Medtech
- Industry
- Healthcare
- Sector
- Medical equipment · B2B
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Positioned brand as a reliable medical equipment supplier
Business challenge
The problem the business needed to solve.
- Low digital visibility in a competitive medical equipment market
- Limited inbound inquiries from hospitals, clinics, and distributors
- Heavy dependence on offline sales and references
- No structured system for generating B2B leads online
Strategy and execution
Strategy
- Positioned brand as a reliable medical equipment supplier
- Implemented Google Ads targeting high-intent B2B keywords (medical devices, hospital equipment)
- Created product-focused landing pages for inquiries
- Built SEO-driven content strategy for long-term visibility
Execution
- Launched Search campaigns targeting hospitals, clinics, and distributors
- Optimized website structure with product pages, specifications, and enquiry CTAs
- Integrated lead capture forms and WhatsApp inquiry system
- Set up retargeting campaigns for interested visitors
- Improved technical SEO and indexing for product discoverability
Documented outcome
40–90
Qualified leads per month
₹300–800
Cost per lead
- 40–90 qualified B2B inquiries/month
- CPL: ₹300–₹800
- Improved product visibility on Google
- Increased inquiries from hospitals and distributors
- Consistent inbound lead generation system
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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