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Case study — Healthcare · Rehabilitation

Seasons Rehab

Executed Google Ads and trust-focused marketing strategies for Seasons Rehab, generating qualified rehabilitation inquiries through intent-based targeting, confidential messaging, and conversionfocused landing pages.

01

Client and context

Client
Seasons Rehab
Industry
Healthcare
Sector
Rehabilitation
Capabilities
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Programme focus
Positioned brand as a trusted and confidential rehabilitation center
Seasons Rehab — website screenshot
02

Business challenge

The problem the business needed to solve.

  • Sensitive niche (rehabilitation & mental health) requiring high trust
  • Low awareness and stigma affecting inquiries
  • Poor digital reach for targeted audience
  • Lack of structured lead generation system
03

Strategy and execution

Strategy

  • Positioned brand as a trusted and confidential rehabilitation center
  • Focused on intent-based targeting (rehab center near me, addiction help)
  • Built trust-driven content and messaging strategy
  • Created conversion-focused landing pages with privacy assurance

Execution

  • Ran Google Search Ads targeting high-intent recovery queries
  • Developed emotional, trust-based landing pages with testimonials
  • Integrated call-first and WhatsApp support system for quick responses
  • Implemented retargeting campaigns for users seeking help
  • Focused on content marketing to educate and build awareness
04

Documented outcome

60–120

Qualified leads per month

₹200–500

Cost per lead

  • 60–120 qualified inquiries/month
  • CPL: ₹200–₹500
  • Improved trust and credibility
  • Higher inquiry-to-admission conversion
  • Consistent lead flow in a sensitive niche

Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.

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