Saurabh Kaushik
Saurabh Kaushik scaled high-ticket coaching lead generation through authority content, premium funnels, Meta Ads, lead qualification systems, and conversion-focused strategy call automation.
Client and context
- Client
- Saurabh Kaushik
- Industry
- Professional Services
- Sector
- High-ticket coaching
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Positioned brand as premium business coach for Coaching for the discerning few entrepreneurs & leaders
Business challenge
The problem the business needed to solve.
- SAURABH KAUSHIK
- High-value coaching service but limited scalable lead system
- Dependency on referrals and network-based client acquisition
- Difficulty in filtering serious, high-paying clients
- Low predictability in sales pipeline
Strategy and execution
Strategy
- Positioned brand as premium business coach for Coaching for the discerning few entrepreneurs & leaders
- The One Of Ones.
- Focused on high-ticket client acquisition funnel (quality over
- Built authority-driven content + storytelling strategy
- USHIK
- SAURA
- B
- KA
- G
- R
Execution
- H
- UP YOU
- → call)
- RO application
- → landing page →
- SINESS
- Implemented funnel system (ads
- Bespoke
- Created thought-leadership content (insights, mindset, BU quantity)
- Private success frameworks)
- Designed premium landing page with application-based filtering
- Ran Meta Ads targeting entrepreneurs, founders, and business owners
- Implemented lead qualification form before call booking
- Set up retargeting campaigns for warm audience
Documented outcome
190–200
Qualified leads per month
₹800–3,000
Cost per lead
- 190–200 high-quality leads/month (premium segment)
- CPL: ₹800–₹3,000
- Increased number of qualified strategy calls
- Higher conversion into high-ticket clients
- Predictable and scalable revenue pipeline
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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