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Case study — Real Estate · Interior design

ArtMuse Interior

Generated premium interior design inquiries through Meta Ads, portfolio-driven landing pages, and WhatsApp funnels, improving consultation bookings, brand positioning, and consistent digital lead generation.

01

Client and context

Client
ArtMuse Interior
Industry
Real Estate
Sector
Interior design
Capabilities
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Programme focus
Positioned brand as premium interior design & turnkey solution provider
ArtMuse Interior — website screenshot
02

Business challenge

The problem the business needed to solve.

  • Limited online visibility for interior + design services
  • Dependence on referrals and offline clients
  • Low inquiry volume from digital platforms
  • Lack of strong positioning for premium interior solutions
03

Strategy and execution

Strategy

  • Positioned brand as premium interior design & turnkey solution provider
  • Implemented Meta Ads for visual engagement + lead generation
  • Built portfolio-driven landing pages showcasing projects
  • Focused on content-led trust building (before/after, design visuals)

Execution

  • Ran Meta Ads campaigns showcasing interior transformations
  • Designed landing pages with project portfolio, testimonials, and consultation CTA
  • Integrated lead capture forms and WhatsApp inquiries
  • Used retargeting to re-engage interested users
  • Optimized creatives for visual appeal and aspirational targeting
04

Documented outcome

900–1,000

Qualified leads per month

₹150–400

Cost per lead

  • 900–1,000 qualified inquiries/month
  • CPL: ₹150–₹400
  • Improved brand positioning as premium service
  • Higher consultation bookings
  • Consistent inbound leads from digital channels

Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.

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