Hiranandani Group
Generated high-quality real estate leads through targeted Google and Meta Ads, luxury landing pages, and WhatsApp funnels, increasing site visits, bookings, and premium brand positioning.
Client and context
- Client
- Hiranandani Group
- Industry
- Real Estate
- Sector
- Premium residential
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Focused on premium audience targeting (HNIs, investors, NRI buyers)
Business challenge
The problem the business needed to solve.
- High competition in premium real estate segment
- Large volume of inquiries but low-quality or non-serious buyers
- Difficulty in targeting high-net-worth individuals (HNIs) and investors
- Low conversion from digital leads to site visits
Strategy and execution
Strategy
- Focused on premium audience targeting (HNIs, investors, NRI buyers)
- Implemented Google Ads + Meta Ads for high-intent + aspirational targeting
- Built project-specific landing pages for each property
- Positioned brand with luxury, trust, and legacy messaging
Execution
- Launched Search campaigns for high-value keywords (luxury apartments, premium projects)
- Ran Meta Ads with lifestyle creatives to attract aspirational buyers
- Designed high-end landing pages with project visuals, amenities, and trust signals
- Implemented lead qualification filters (budget, buying intent)
- Set up retargeting campaigns for high-value prospects
Documented outcome
150–300
Qualified leads per month
₹500–1,500
Cost per lead
- 150–300 high-quality leads/month
- CPL: ₹500–₹1,500 (premium segment)
- Higher site visit ratio due to qualified leads
- Increased bookings from targeted audience
- Stronger brand positioning in luxury segment
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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