BIG International Real Estate
Generated qualified international real estate leads through geotargeted Meta and Google Ads, trust-based landing pages, and WhatsApp consultation funnels, improving investor inquiries, consultation bookings, and global lead pipeline growth.
Client and context
- Client
- BIG International Real Estate
- Industry
- Real Estate
- Sector
- International property
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Focused on international targeting (NRI & global investors)
Business challenge
The problem the business needed to solve.
- Niche audience (international buyers, investors)
- Low awareness in global markets
- Difficulty in generating qualified international leads
- Lack of structured digital funnel for cross-border clients
Strategy and execution
Strategy
- Focused on international targeting (NRI & global investors)
- Implemented Meta Ads + Google Ads for geo-targeted campaigns (UAE, UK, etc.)
- Created dedicated landing pages for international projects and services
- Built trust-based positioning for overseas property investment
Execution
- Launched international Meta Ads campaigns targeting NRI audiences
- Ran Google Search campaigns for overseas investment queries
- Designed landing pages with currency clarity, ROI insights, and consultation options
- Integrated WhatsApp + consultation booking system
- Set up retargeting campaigns for interested global users
Documented outcome
1,100–1,200
Qualified leads per month
₹500–1,200
Cost per lead
- 1,100–1,200 qualified international leads/month
- CPL: ₹500–₹1,200
- Improved quality of investor inquiries
- Increased consultation bookings
- Strong global lead pipeline
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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