BlissBuilt
Generated qualified residential leads through location-based Meta Ads, project-focused landing pages, and WhatsApp funnels, improving site visits, lead quality, and inquiry-to-deal conversions.
Client and context
- Client
- BlissBuilt
- Industry
- Real Estate
- Sector
- Residential developer
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Focused on location-based targeting for residential buyers
Business challenge
The problem the business needed to solve.
- Local competition with similar offerings
- Low-quality leads from generic campaigns
- Inconsistent site visits and inquiries
- Lack of structured digital funnel
Strategy and execution
Strategy
- Focused on location-based targeting for residential buyers
- Implemented Meta Ads for scalable lead generation
- Built project-specific landing pages
- Introduced WhatsApp-based funnel for quick response
Execution
- Launched location-specific Meta Ads campaigns
- Designed simple, high-converting landing pages with project details
- Implemented lead qualification forms (budget, timeline, preferences)
- Integrated WhatsApp + call-based follow-up system
- Set up retargeting campaigns for interested users
Documented outcome
1,400–1,500
Qualified leads per month
₹120–300
Cost per lead
- 1,400–1,500 qualified leads/month
- CPL: ₹120–₹300
- Improved lead quality
- Higher site visit bookings
- Better conversion from inquiry to deal
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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