Britannia Industries
Brand Miz helped Britannia streamline distributor acquisition through LinkedIn campaigns, dealer funnels, CRM automation, and scalable B2B onboarding systems.
Client and context
- Client
- Britannia Industries
- Industry
- Manufacturing
- Sector
- FMCG · Distributor acquisition
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Built a digital distributor acquisition funnel
Business challenge
The problem the business needed to solve.
- Strong brand presence but limited direct digital distributor acquisition system
- Heavy reliance on traditional offline distribution channels
- Difficulty in identifying and onboarding new regional partners
- No structured funnel for B2B partner inquiries
Strategy and execution
Strategy
- Built a digital distributor acquisition funnel
- Targeted retailers, wholesalers, and distributors via LinkedIn & Google
- Created dealer onboarding landing pages
- Implemented CRM-based partner tracking system
Execution
- Launched LinkedIn campaigns targeting FMCG distributors & retailers
- Developed landing pages for dealership inquiries
- Implemented lead qualification forms
- Set up email-based onboarding follow-ups
- Integrated CRM for pipeline tracking
Documented outcome
100–200
Qualified leads per month
- 100–200 distributor inquiries/month
- Improved partner onboarding efficiency
- Reduced dependency on offline sourcing
- Scalable B2B acquisition system
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
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Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
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Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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