Parle Products
Brand Miz helped Parle Products grow retail partnerships through LinkedIn campaigns, B2B onboarding funnels, CRM follow-ups, and retargeting strategies.
Client and context
- Client
- Parle Products
- Industry
- Manufacturing
- Sector
- FMCG · Retail partnerships
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Digital B2B onboarding funnel
Business challenge
The problem the business needed to solve.
- Offline-heavy distribution model
- Lack of structured digital partner acquisition
- Low engagement with new distributors
Strategy and execution
Strategy
- Digital B2B onboarding funnel
- Target retail chains & distributors
- Lead magnet for partnership opportunities
Execution
- LinkedIn campaigns targeting retailers
- Landing pages for bulk inquiries
- Email + CRM follow-ups
- Retargeting for interested prospects
Documented outcome
100–180
Distributor enquiries per month
- 100–180 distributor inquiries/month
- Increased retail partnerships
- Predictable B2B pipeline
- Improved conversion rate
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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