Pidilite
Brand Miz helped Pidilite generate qualified dealer leads through segmented targeting, LinkedIn campaigns, product funnels, and CRMdriven B2B systems.
Client and context
- Client
- Pidilite
- Industry
- Manufacturing
- Sector
- Adhesives · Dealer acquisition
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Segmented targeting (contractors, builders, dealers)
Business challenge
The problem the business needed to solve.
- Multiple product segments with varied audiences
- Difficulty targeting contractors and dealers digitally
- Unstructured B2B inquiry flow
Strategy and execution
Strategy
- Segmented targeting (contractors, builders, dealers)
- Product-specific funnels
- Authority-driven positioning
Execution
- LinkedIn campaigns for contractors & dealers
- Product-based landing pages
- Lead qualification forms
- CRM tracking & nurturing
Documented outcome
80–150
Qualified leads per month
- 80–150 qualified leads/month
- Improved segmentation
- Higher conversion to partnerships
- Stronger B2B pipeline
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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