Dabur India
Google Ads for distributor search queries, LinkedIn outreach to bulk buyers, dealership landing pages and a CRM follow-up system.
Client and context
- Client
- Dabur India
- Industry
- Manufacturing
- Sector
- FMCG · Distributor acquisition
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Geo-targeted B2B campaigns
Business challenge
The problem the business needed to solve.
- Difficulty expanding distribution network digitally
- Regional targeting challenges
- Inconsistent B2B inquiries
Strategy and execution
Strategy
- Geo-targeted B2B campaigns
- Funnel for distributor and bulk buyers
- Strong brand trust positioning
Execution
- Ran Google Ads for distributor search queries
- LinkedIn outreach for bulk buyers
- Landing pages for dealership onboarding
- CRM follow-up system
Documented outcome
120–250
Qualified leads per month
- 120–250 distributor leads/month
- Improved regional penetration
- Better quality B2B leads
- Structured acquisition system
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
Explore service →More results
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