Duncan Tea
LinkedIn outreach, landing pages, email nurturing, and retargeting to attract hospitality, exporters, and distributors globally.
Client and context
- Client
- Duncan Tea
- Industry
- Manufacturing
- Sector
- Tea · Bulk & export
- Capabilities
- Customer Acquisition · Web & Mobile Applications · AI & Automation
- Programme focus
- Target hospitality, exporters, and distributors
Business challenge
The problem the business needed to solve.
- Low direct B2B lead generation
- Dependence on legacy buyers
- Limited visibility among bulk buyers
Strategy and execution
Strategy
- Target hospitality, exporters, and distributors
- Build bulk inquiry funnel
- Position as premium tea supplier
Execution
- LinkedIn outreach to bulk buyers
- Landing pages for bulk orders
- Email nurturing system
- Retargeting campaigns
Documented outcome
60–120
Bulk enquiries per month
- 60–120 bulk inquiries/month
- Increased export opportunities
- Better B2B client acquisition
- Stronger pipeline
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
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Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
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Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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Automated follow-ups, lead routing and AI-assisted workflows that reduce manual work.
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