Evolution25
Evolution25 improved IT training enrollments through Meta Ads, Google Ads, webinar funnels, landing pages, and automated follow-ups targeting freshers, job seekers, and career switchers.
Client and context
- Client
- Evolution25
- Industry
- Education & EdTech
- Sector
- IT training
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Positioned brand as career transformation & placementfocused institute
Business challenge
The problem the business needed to solve.
- Difficulty in generating high-quality leads for IT training programs
- Low awareness among target audience (freshers, job seekers)
- Poor conversion from leads to enrollments
- Lack of structured funnel for career-focused programs
Strategy and execution
Strategy
- Positioned brand as career transformation & placementfocused institute
- Implemented Meta Ads + Google Ads for skill-based targeting
- Built program-specific landing pages (DevOps, Middleware, etc.)
- Introduced webinar funnel (career guidance sessions)
Execution
- Ran Meta Ads targeting freshers, IT aspirants, and job switchers
- Launched Google Ads for high-intent keywords (DevOps training, IT courses)
- Designed conversion-focused landing pages with placement proof Created webinar funnel for trust building and program explanation
- Implemented WhatsApp + email follow-up sequences
Documented outcome
600–700
Qualified leads per month
₹100–300
Cost per lead
- 600–700 qualified leads/month
- CPL: ₹100–₹300
- Increased webinar attendance
- Improved enrollment conversion rate
- Higher ROI from performance campaigns
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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