Ragula Training Academy
Ragula Training Academy increased Duolingo course enrollments through targeted Meta Ads, landing pages, retargeting campaigns, WhatsApp follow-ups, and content-driven lead nurturing strategies.
Client and context
- Client
- Ragula Training Academy
- Industry
- Education & EdTech
- Sector
- Language training
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Master Languages with Confidence
Business challenge
The problem the business needed to solve.
- Limited awareness for Duolingo-focused training
- Low-quality leads from generic campaigns
- RAGULA TRAINING
- RISE - UP
- Inconsistent enrollment flow
- Lack of structured lead nurturing system
Strategy and execution
Strategy
- Master Languages with Confidence
- Focused on Duolingo test aspirants & study abroad audience
- Implemented Meta Ads for targeted student acquisition
- Built course-specific landing pages (Duolingo, IELTS, etc.)
- Introduced funnel-based lead nurturing system
- Fluency Starts Here
- Join expert-led courses in Duolingo, IELTS, PTE & TOEFL. Open doors to global opportunities and begin your journey to fluency today!
- CONTACT US
Execution
- Ran Meta Ads campaigns targeting students planning abroad studies
- Designed landing pages highlighting results, testimonials, and success rate
- Worldwide Online Certification
- Implemented lead capture + WhatsApp follow-up system
- Used retargeting campaigns to convert interested users
- Created content strategy for awareness (tips, scores, results)
Documented outcome
500–550
Student leads per month
- 500–550 student leads/month
- CPL: ₹50–₹150
- Improved lead quality
- Higher conversion due to niche targeting
- Consistent enrollment pipeline
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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