TIME Patna
TIME Patna improved local student enrollments through Google Ads, landing pages, GMB optimization, retargeting campaigns, and WhatsApp-based lead conversion systems for competitive exam coaching.
Client and context
- Client
- TIME Patna
- Industry
- Education & EdTech
- Sector
- Competitive exam coaching
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Focused on location-based targeting (Patna students)
Business challenge
The problem the business needed to solve.
- Strong offline reputation but limited digital reach
- Difficulty in generating local student leads online
- High competition from local coaching institutes
- Low awareness of courses among digital audience
Strategy and execution
Strategy
- Focused on location-based targeting (Patna students)
- Implemented Google Ads for exam-specific searches (CAT, CLAT, etc.)
- Built course-specific landing pages for local audience
- Strengthened local visibility through GMB optimization
Execution
- Ran Search Ads targeting exam-based keywords (CAT coaching Patna, CLAT coaching)
- Created landing pages with course details, faculty, and results
- Optimized Google My Business for local discovery
- Integrated call + WhatsApp lead system
- Implemented retargeting campaigns for interested students
Documented outcome
400–450
Qualified leads per month
₹70–200
Cost per lead
- 400–450 local student inquiries/month
- CPL: ₹70–₹200
- Increased walk-ins and demo class attendance
- Improved local brand visibility
- Higher conversion from inquiry to admission
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
Explore service →03Web & Mobile Applications
Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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