Motion Education Dhanbad
Motion Education Dhanbad boosted JEE/NEET admissions through Google Ads, Meta campaigns, landing pages, demo funnels, retargeting, and automated student follow-up systems.
Client and context
- Client
- Motion Education Dhanbad
- Industry
- Education & EdTech
- Sector
- JEE / NEET coaching
- Capabilities
- Performance Marketing · Customer Acquisition · Web & Mobile Applications
- Programme focus
- Focused on class-specific targeting (Class 9–12, droppers)
Business challenge
The problem the business needed to solve.
- High competition in JEE/NEET coaching space
- Large volume of inquiries but low-quality student leads
- Low conversion from leads to admissions
- Difficulty in managing both online and offline student acquisition
Strategy and execution
Strategy
- Focused on class-specific targeting (Class 9–12, droppers)
- Implemented Google Ads for high-intent searches (JEE coaching, NEET coaching)
- Built city + program-specific landing pages
- Introduced webinar/demo class funnel for trust building
Execution
- Ran Search Ads targeting exam-based keywords
- Launched Meta Ads for awareness + lead generation
- Created landing pages for each program (JEE, NEET, Foundation)
- Implemented free demo class/webinar registration system
- Setup WhatsApp + call follow-up for quick conversion
Documented outcome
450–500
Qualified leads per month
₹80–200
Cost per lead
- 450–500 student inquiries/month
- CPL: ₹80–₹200
- Increased demo class attendance
- Higher admission conversion rate
- Stronger digital pipeline for enrollments
Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.
Related capabilities
Capabilities used in this engagement.
Performance Marketing
Paid search, paid social and programmatic campaigns managed against pipeline and revenue targets.
Explore service →02Customer Acquisition
Intent targeting, lead qualification, CRM routing and nurture systems focused on qualified opportunities.
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Corporate websites, landing pages, commerce platforms, portals and mobile applications.
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