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Case study — Manufacturing · Batteries · Dealer network

Exide Care

LinkedIn targeting of dealers, dealership landing pages, retargeting and CRM tracking to grow the dealer network.

01

Client and context

Client
Exide Care
Industry
Manufacturing
Sector
Batteries · Dealer network
Capabilities
Customer Acquisition · Web & Mobile Applications · AI & Automation
Programme focus
Target automotive & industrial buyers
Exide Care — website screenshot
02

Business challenge

The problem the business needed to solve.

  • High competition
  • Low direct dealer acquisition
  • Weak lead funnel
03

Strategy and execution

Strategy

  • Target automotive & industrial buyers
  • Dealer acquisition funnel
  • Performance marketing

Execution

  • LinkedIn targeting dealers
  • Landing pages for dealership
  • Retargeting campaigns
  • CRM tracking
04

Documented outcome

80–160

Qualified enquiries per month

  • 80–160 dealer inquiries/month
  • Increased partner network
  • Better lead quality
  • Higher conversions

Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.

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