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Case study — Hospitality · Travel experiences

Sufi Trails

Meta Ads, landing pages, retargeting campaigns, and WhatsApp follow-ups to generate consistent inquiries and scalable growth.

01

Client and context

Client
Sufi Trails
Industry
Hospitality
Sector
Travel experiences
Capabilities
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Programme focus
Funnel-based booking system
Sufi Trails — website screenshot
02

Business challenge

The problem the business needed to solve.

  • Low online bookings
  • XDependence on offline channels
  • Inconsistent inquiries
03

Strategy and execution

Strategy

  • Funnel-based booking system
  • Content + ads strategy
  • Retargeting

Execution

  • Meta Ads campaigns
  • Landing pages for tours
  • Retargeting campaigns
  • WhatsApp follow-ups
04

Documented outcome

100–200

Qualified enquiries per month

  • 100–200 inquiries/month
  • Increased bookings
  • Improved conversion rate
  • Scalable system

Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.

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