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Case study — Manufacturing · Organic produce · Bulk supply

Vanarai Farm

LinkedIn, Meta campaigns, landing pages, WhatsApp integration, and retargeting to attract wholesalers, exporters, and consistent inquiries.

01

Client and context

Client
Vanarai Farm
Industry
Manufacturing
Sector
Organic produce · Bulk supply
Capabilities
Performance Marketing · Customer Acquisition · Web & Mobile Applications
Programme focus
Target wholesalers & exporters
Vanarai Farm — website screenshot
02

Business challenge

The problem the business needed to solve.

  • Low awareness for organic supply
  • Inconsistent bulk buyers
  • Weak digital presence
03

Strategy and execution

Strategy

  • Target wholesalers & exporters
  • Build trust through content
  • Funnel for bulk orders

Execution

  • LinkedIn + Meta campaigns
  • Landing pages for inquiries
  • WhatsApp integration
  • Retargeting campaigns
04

Documented outcome

70–140

Qualified enquiries per month

  • 70–140 inquiries/month
  • Increased bulk buyers
  • Improved visibility
  • Consistent lead flow

Source: Brand Miz Results document (company materials). Figures relate to a specific past campaign and are not a guarantee of future performance.

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